Ben Hanson Media

Logo / Brand Identity

In 2017, a close colleague of mine at Animal Friends needed a logo for his photography and videography start up. This was one of my favourite projects as Ben is really easy to work with and we have similar eye when it comes to creative. It was also one of the most nerve wrecking as he’s a friend so I didn’t want to let him down or spoil the work he’s done. Firstly, I wanted to create a logo that was unique to Ben, I achieved this by fusing the letter B with a camera. The logo needed to be used as a tool to help ben so I created a design that could be used as a watermark when needed. On the other hand I didn’t create logo which distracted you from Ben’s photography or videography so I had to create something that was subtle and didn’t scream out at you. This was challenge as usually the logo needs to stand out, this is usually achieved by using bright and contrasting colours with bold fonts. The Macdonalds and Supreme logo is a good example of this.