Bionic

Logo update / Brand Development / Flyer / Instagram Carousel and Stories / Infographic

In April 2023, I was asked to create a direct mail flyer, Instagram stories and post (Carousel) and a Infographic for an interview project. The aim was to position the Bionic proposition to cut through the noise, capturing attention, and enabling micro business owners to breath a sigh of relief that someone understands the struggle and can help them. I wanted to create a sharp creative asset like an electrical bolt which represents cutting through something. I also wanted to use the hot orange on a dark navy background to help the visual stand out. I experimented with the logo as there was some lightened / neon signage I saw on Bionics social media which looked really smart. I was really happy with the work which was produced within the 8 hours but I think some stats and data visualisations would have made the infographic to interesting to look at. If I were to redesign the task today, I would have gone for a photography styled approach with real business owners with testimonials which included their saving stats.