Aura Pool

Logo / Brand Development / Social Graphics / Mood boards

In September 2022 I was asked to quickly create a logo for Cudo’s Aura Pool project (The world's first NFT marketplace for Hashrate Collectibles). I wanted to somehow include an aura into the logo whilst keeping the logo bold and clear so the the icon could be seen at a glance. Rather than opting for the letter A, I wanted to use the shape of what the letter A creates, a triangle. The triangle could be seen as a mountain, an iceberg or even an arrow facing upwards. I liked how potentially an iceberg could tie into the sustainability factor of the Aura Pool project, this acted as a starting point for the mood boards which helped find a colour scheme for the brand.

“James is an extremely talented designer who clearly passionate about his work. His skills are only matched by his adaptability and efficiency.”

Jeffrey Elliott - Head of Community Marketing @Cudo